Mock IRB Proposal for Experimenta Psychology Class Essay

Mock IRB Proposal for Experimenta Psychology Class - Essay Example Then I planned to provide the questionnaire to different students at State universities to gauge their reactions to both the job candidates and their preference of which candidate for the job. By having students of both Caucasian and Black pigmentations take the questionnaire, I’ll be able to derive a clear idea whether racism is still present in the perceptions of young adults today. Although media and education have tried to erase the effects of hundreds of years of mental and physical slavery from the memory of American children, but the fact remains that prejudice comes naturally with human instinct (Buhler & Heim, 2001), thus even by meticulous education, people will tend to be biased against anybody who is in some way slightly different from them. According to previous studies, racism is as yet present in society and continues to have an adverse effect on the psyche of the African American community (Landrine & Klonoff, 1996). But those surveys were held on a general level, with the subjects being people from less-educated backgrounds as well as professionals and academics. I hope to be more specific and will target basically younger people who would be less susceptible to racism. In very obvious cases such as gender and pigmentation of skin, it can be easier to divulge whether bias still functions unconsciously (Landrine & Klonoff, 1996), whereas matters such as different nationality, religion, and background cannot usually be judged at first sight nowadays due to globalization (clothing, appearance are similar internationally). Hence by comparing two people identical in every manner except the color of their skin, and asking people their preference of one over the other; we can easily discover whether racism is as yet still latent in the normal American’s mindset. Another feature of interest would be whether racism is marked ‘white only’. Throughout history, the Caucasian’s remarkable ability to be hostile

Chemistry Diploma Paper Essay Example for Free

Chemistry Diploma Paper Essay 1. Attempt any ten of the following : a) Why is an atom electrically neutral ? b) Differentiate between isotopes and isobars. c) Define conductor and nonconductor. d) State Faraday’s second law of electrolysis. e) Define cell. Give its classification. f) Explain the terms mineral and ore. g) Define alloys with suitable example. h) What is nickel silver ? Write its composition. i) Give composition of glass-wool. j) Name the types of plastics with examples of each. k) Define COD of sewage. l) Define Air-pollution. Give its magnitude. 2. Attempt any four of the following : 16 a) Give the comparison of electron, proton and neutron w.r.to their symbol, change, mass and location within an atom. b) Give four points of distinction between orbit and orbital. c) Write orbital electronic configuration of the following elements 24 39 20 N14 , Mg 12 , K 19 , Ne10 7 d) Describe the formation of NaCl molecule with diagram and name the type of bonding. e) Explain electrovalency and covalency with example. f) State and explain Faraday’s first law of electrolysis. P.T.O. 12002 *12002* MARKS 3. Attempt any four of the following : 16 a) Draw diagram and explain the construction working of lead-acid storage cell. b) A given quantity of electricity is passed through two cells containing copper sulphate and silver nitrate respectively. If 0.99 gms of silver and 0.29 gms of copper are deposited, find equivalent weight of silver when that of copper is 31.6. c) Explain the mechanism of electrolysis of fused sodium-chloride by using carbon electrodes. d) Why copper is electro-refined ? Describe the process of electro-refining of copper. e) Explain construction working and application of dry-cell. f) Define metallurgy. Outline the general principle of metallurgy. 4. Attempt any four of the following : 16 a) Define the terms : flux, slag, malleability and toughness. b) Write composition, properties and applications of Alnico and Woods metal. c) Explain with diagram the gravity separation used for concentration of iron-ore. d) Differentiate – calcination and roasting. e) Write any four purposes of making alloys. f) Explain the fusion method for manufacture of alloys. 5. Attempt any four of the following : 16 a) State four properties of plastics and write the uses based on each of given properties. b) What is thermocole ? Give its properties and applications. c) What is rubber ? What is the difference between natural and synthetic rubber ? d) What is green-house-effect ? State the measure to control it. e) Explain the causes of water pollution. f) What is bio-medical-waste ? Give two techniques for its disposal. 6. Attempt any four of the following : a) Write properties and application of glass-wool. b) Explain any four major sources causing air-pollution. c) Write any four methods to control water pollution. d) What is preventive environmental management ? Give one example. e) Distinguish between air-pollution due to vehicle and industries. f) Write short note on effect of E-waste. ————— 16

Training and Development Essay -- Persuasive, Continuous Training

Training and development has become increasingly essential to the success of modern organisations, yet some still look at training as a problem or as something that is not taken seriously. Training and development is one key approach used by organisations to improve and maintain the capabilities of its workforce. However, many experts distinguish between training and development, being that training tends to be more closely focused and adapted towards short-term performance concerns, while development tends to be adapted more towards expanding an individual’s skills for future responsibilities (Snell and Bohlander 2007). The main reason that organisations train their employees is to bring their knowledge, skills and abilities up to the level required for a suitable performance (Snell and Bohlander 2007). Nevertheless, despite the benefits that these organisations and employees gain from training, some are still not willing to capitalise on it. According to Molander (1989), during the early to mid-1990s, training was not generally seen as a crucial element in a company’s corporate strategy, except possibly for management training. However, recent evidence seems to show that formal training activities have risen in the last few years, with this increase being as a result of heightened competition, provision of new services or improvement of existing ones, changes in product design, and changes in manufacturing processes (Molander 1989). Investments in training and development are linked with a range of organisational and individual benefits, such as being a major determinant of economic growth and organisational performance (Santos and Stuart 2003). According to Pigors and Myers (1977), training is very essential to organisations... ...enced by the trainer’s characteristics and personal manner (Belcourt et al 1996). All these can be summed up in one sentence, â€Å"If the worker hasn’t learned, the instructor hasn’t taught† (Pigors and Myers 1977). In conclusion, although the need for training is now recognised, many companies are still reluctant to invest in this scheme, notwithstanding the fact that training and development is an essential procedure in building an effective work team that can improve organisational productivity. By investing in training, employees acquire skills, knowledge, and abilities that increase the likelihoods of their success within the organisation. If organisations are not to be constantly disappointed in their effort to implement new techniques and increase their performance, then they ought to not only provide training, but also ensure that it is the right training. Training and Development Essay -- Persuasive, Continuous Training Training and development has become increasingly essential to the success of modern organisations, yet some still look at training as a problem or as something that is not taken seriously. Training and development is one key approach used by organisations to improve and maintain the capabilities of its workforce. However, many experts distinguish between training and development, being that training tends to be more closely focused and adapted towards short-term performance concerns, while development tends to be adapted more towards expanding an individual’s skills for future responsibilities (Snell and Bohlander 2007). The main reason that organisations train their employees is to bring their knowledge, skills and abilities up to the level required for a suitable performance (Snell and Bohlander 2007). Nevertheless, despite the benefits that these organisations and employees gain from training, some are still not willing to capitalise on it. According to Molander (1989), during the early to mid-1990s, training was not generally seen as a crucial element in a company’s corporate strategy, except possibly for management training. However, recent evidence seems to show that formal training activities have risen in the last few years, with this increase being as a result of heightened competition, provision of new services or improvement of existing ones, changes in product design, and changes in manufacturing processes (Molander 1989). Investments in training and development are linked with a range of organisational and individual benefits, such as being a major determinant of economic growth and organisational performance (Santos and Stuart 2003). According to Pigors and Myers (1977), training is very essential to organisations... ...enced by the trainer’s characteristics and personal manner (Belcourt et al 1996). All these can be summed up in one sentence, â€Å"If the worker hasn’t learned, the instructor hasn’t taught† (Pigors and Myers 1977). In conclusion, although the need for training is now recognised, many companies are still reluctant to invest in this scheme, notwithstanding the fact that training and development is an essential procedure in building an effective work team that can improve organisational productivity. By investing in training, employees acquire skills, knowledge, and abilities that increase the likelihoods of their success within the organisation. If organisations are not to be constantly disappointed in their effort to implement new techniques and increase their performance, then they ought to not only provide training, but also ensure that it is the right training.

An analyses on Mount Franklin Market Positioning Strategy Essay

1. Introduction Water is the fountain of all life and is a prime need of the body. Over 60 percent of our body weight is made up of water. In Australia, most people are drinking tapped water directly at home, but while traveling or eating out in restaurants, buying bottled water has become one of the most popular choices This need has been well explored by some beverage producers, both local and overseas. So today there are various brands of drinking water in Australian market. Among them, Mount Franklin’ (start from 1994) has become Australia’s favourite water brand and the most recognized. This paper focuses on studying Mount Franklin’s marketing positioning strategy by using perceptual mapping method, in order to analyse a successful brand in drinking water industry and provide recommendations for a new brand that would like to enter into this market. 2. Marketing concepts a. Market positioning Positioning can be defined as ‘†¦ the act of designing the company’s offering so that it occupies a meaningful and distinct position in the target customer’s mind.’(Jobber & Fahy, 2009) It is the final and fatal stage of the process of target marketing strategy which involves designing product features and image which are distinguishing from competitors in the existing market for the purpose of appealing to the specific target market segment. It is combined marketing strategies that result in how the organisation wants a product or brand to be perceived by the market. Positioning is directly related to brand values, market demographics and the image of the product in the marketplace. b. Perceptual mapping Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. 3. Brands introducing a. Mount Franklin Owned by Coca-Cola Amatil, Mount Franklin took the leading position in Australian bottle water market in past decade, and accounted for 20%  off-trade volume sales in 2012. According to Coca-Cola’s market research, Mount Franklin water has a 99 percent brand awareness and 43 percent of females aged 25-39 say that Mount Franklin is their favourite brand. b. Mount Franklin’s market positioning strategy Mount Franklin represents and promotes an overall sense of wellbeing. Young female model Jennifer Hawkins as brand celebrity which promotes the healthy and fresh image of its product. Make the brand closely associated to the community; to this end Mount Franklin has established the Drink Positive, Think Positive, campaign. Moreover, the brand has enhanced this connection through its community partnerships with the National Breast Cancer Foundation. Make consumers feel the purchase of Mount Franklin as helping themselves and the environment by changing the package to â€Å"the easy-crush bottle† which is good for the environment as well as being similar to that of the original product. The new 600ml Mount Franklin Easy-Crush Bottle is made with 35% less plastic and has a carbon footprint which is 27% lighter than the previous bottle. Be of support to Australian economy by consuming Mount Franklin water as the local brand. c. Other brands in Australian market Along with the number one bands, there are hundreds of other drinking water brands in Australian market. Although hardly close to Mount Franklin’s leading position, some of them are making rational market share, including Pump (another drinking water brands owned by Coca-Cola), Evian, NU Pure, Mount Lofty, Coles bottled water, Woolworth bottled water, etc. 4. A perceptual map of drinking water market in Australia A perceptual map could be in two dimensions or multiple dimensions, depending on the attributes taken into consideration when analysing a target market. a. Quality As a necessity of life, quality of water is most critical attribute when people choose a bottled water. ‘Mount Franklin’ spring water is collected locally and bottled daily. It is filtered three times via micro filters, to eliminate any tiny particles naturally found in spring water. This ensures that every bottle of ‘Mount Franklin’ is of exceptional purity and quality. b. Price Drinking water, as a commercial product, its price ranks secondly important. Usually, consumers will compare the price accessible in marketplace when purchasing a product. Mount Franklin’s prices vary from store to store. In CCA vending machines the price for a 600mL bottle is $3.00, which comparably higher. c. Accessibility It is about how easily consumers could purchase a target product and make an important role in fast moving consumer goods industry including drinking water. Mount Franklin is found widely in supermarkets, convenience stores, vending machines and other vendor services e.g. petrol stations and newsagents. d. Brand awareness Consumers are more likely to choose a well-known brand when the face more than one options. As mentioned before, Mount Franklin water has a 99 percent brand awareness in Australia. e. Design and packaging Stylish design in package may attract more attention, by printing Jennifer Hawkins’ image on light sparking water bottle wrap, it is thought to be fashionable by some young people to hold a bottle of that water. f. Perceptual Mapping Technically, it is hard to draw a perceptual map by taking all these attributes into consideration. Three of them will be demonstrated in the following diagram: g. Analyse on perceptual mapping Usually, brands with high awareness in public price higher on their products, meanwhile, high quality is required to maintain the positive image in consumers. As drinking product, consumers are more likely to make decisions rely on the brand awareness. Price is also an important attribute, so the products with reasonable price also make good sales. Big brands such as Coles and Woolworth can easily develop related ancillary products by using their brands influence. 5. Conclusion As a critical strategy, positioning plays a significant role in making market decisions. As an efficient tool, perceptual mapping provides marketer a visual indication of consumers’ perception of how a brand or a product compares with its competitors. An important point should be mentioned here, the position of a brand is moveable rather than fixed. (which related another marketing process i.e. repositioning) By examining the positions regularly of their own and competitors, marketers may decide where and when necessary make a change to their position. 6. Recommendations As a new brand planning to enter into a specific market, it is an effective way of getting a related perceptual mapping to analyse the target market. It is also critical to position the brand in a reasonable way. Usually it is a wise choice for a new brand to start from the market with less competitors. Sometimes companies that are located in similar position in conceptual map might not competitors. Mount Franklin set a good example of positioning brands with social connection. 7. References David J. and John F. 2009, Foundations of marketing, 3rd ed., McGraw-Hill higher Education,5: 120-122 Dong J. K., Woo G. K. and Jin S. H., A perceptual mapping mapping of online travel agencies and preference attributes. Tourist Management 28 (2007) 591-603 Liz H. and Terry O.2004, Foundation marketing, 3rd ed., Prentice Hall,6:167-169 Australia’s First Bottled Water Brand 2012, Mount Franklin, viewed 3 April 2014, http://mountfranklinwater.com.au/our-story/ Australian-bottled-water-market-led-by-Coca-Cola-s-Mount-Franklin, viewed 3 April,2014, http://www.companiesandmarkets.com/News/Food-and-Drink/Australian-bottled-water-market-led-by-Coca-Cola-s-Mount-Franklin/NI8553 Mount Franklin, Drink Positive, Think Positive, viewed 3 April 2014, http://prezi.com/yjdi190hvzko/copy-of-copy-of-copy-of-mount-franklin/

Tata Ace

Marketing StatergyX MBA 18 – Vashi Core IIHerat Mehta Henry Ford said that customers could get cars of any color as long as it was black, while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars| Tata Ace| Passenger Vehicles| SCV| Already made a huge market & business| Trying to make a new segment in the business| Going for Mass production| Product aimed at saving the entire business. | Almost monopoly business as 50 % of the requirement was fulfilled by Ford| Looking for the new customer or converting customers for their product. | Assembly line production planned. | Product for the people & by the people concept. | Production can be faster as black is the fastest drying colour| Not clear about the achievable sales from the target 30,000 units per year. Only colour becomes constraint for the prospective buyer. | The entire design concept is yet to be proved. | To summarise, both the approaches look fine at their own stages. Identify two activities done by Tata Motors while applying the marketing concept for developing Ace? 2. Implemented cross – functional teams which used 3P concept. (Production, preparation process) Extensive market study considering all possible factors like political, growth, devel opment and also customer need and requirements. Product was designed as the product from the customer, for the customer and designed it as a vehicle to service the last mile distribution. What are the different types of benefits or gratifications that consumers can draw from a product or a service? Discuss with respect to the case? 3. The Benefits that the customers can take from Tata Ace: * Better cost per ton for transportation. * Better fuel efficiency. * Safety * Durability * Weather proofing for the driver. * Additional payload. * Higher status in the community. * Personal motivation to start own business. Better manoeuvrability, can travel on all roads without restrictions, Can travel longer distance at a stretch and can reach smallest of the lanes or areas. * Self satisfaction of having or driving a small truck. What marketing lessons did you learn from the entire case study related to marketing? 4. Following points are very important for marketing a product * It is very important to involve marketing concepts while or prio r to design of a product. * Development of any product should involve all marketing factors for the success of the product. It is important to consider economical situations while doing marketing research. * Same marketing concepts may not work every time for different products or for similar products. * It is must to involve (consider) end users while designing a product. * It is also important to make a proper market segmentation and define target market for any product. * Emotional consideration while defining marketing strategy is very important. * To reach mass in India, marketing should be done in all languages & also in local media. The product should be supported strongly by local availability and after sales service. * It is important to avoid finance related issues of the prospective customers. marketing initiatives you would like to suggest for the future of Tata Ace? 5. Tata should take following Initiatives: * Give more models with different options like, powerful engin e, air-conditioning, option of more colours and body size. * Tata should target further into business specific models. * Reinforce service centres with educational drive & free services. Should make Ace at different geographical plats so that the supply is faster and cheaper. * Tata should launch a higher capacity version on the same platform again naming Ace + or equivalent. * To conduct a survey on the parts which are most unreliable & work on them. * To reduce cost of parts & make them easily available so that the duplication market can be avoided. * A new & fresh team to work on future actions required & again go back to the customers for further input. (This time should go to existing customer showing the commitment from the company)